Inspiration for the fitting room design comes from a unique source: an iconic Amsterdam advertising column. This column, with its bold, eye-catching presence, captures the essence of urban style and creativity. Drawing from its design, we’ve incorporated elements that evoke modernity, simplicity, and sophistication, transforming the fitting room into a space that feels both inspiring and functional. It’s more than just a place to try on clothes—it’s an experience, bringing the vibrant energy of Amsterdam’s streets right into the store.

The approved fitting room concept draws inspiration from Amsterdam's iconic Carre Theatre, with lighting designed to make customers feel like they're in the spotlight. The space blends style, comfort, and functionality, creating an immersive experience where the person inside becomes the star. 

The production of the fitting room's frame began with high-quality stainless steel, chosen for its durability and sleek appearance.The stainless steel frame provides a modern, sturdy foundation for the room, offering both longevity and an elegant aesthetic.

Wooden panels were added to the stainless steel frame, providing a warm contrast to the sleek metal. These panels offer a versatile surface for hanging posters and flyers, allowing anyone to engage with the displayed content and creating an interactive element within the space. In the rare case that the old wooden panels need to be replaced, they can be easily removed and swapped for a fresh set. 

Ramon de Iongh stands in the completed fitting room, with the first set of posters applied to the wooden panels. The room is now fully installed inside the University Store. The fitting room adds a personalized touch, enhancing the overall experience in the store.

The fitting room is visible from the outside of the University Store, showcasing its sleek design and inviting atmosphere. Passersby can glimpse the modern structure, with the wooden panels and stainless steel frame creating a striking contrast. The display of posters adds a dynamic touch, drawing attention and sparking curiosity about the space inside.

The last time we checked, the fitting room is still in use as of 23rd of December 2024.

TUBICON is the first concept and features a soft material with five colored rings, designed to be attached to a tennis racket. The attachment is simple and protects the racket from damage. The different colored rings allow for aesthetic customization, making it compatible with most rackets. By adding or removing the weighted rings, the effect can be customized to suit anyone's preference.

PLATE, the second concept, focuses on the top part of the racket. With a single plated, weighted plate, the player can practice and improve their swing. Since tennis rackets come in various sizes and shapes, this design is less ideal for universal use.

The third concept, CIRCLET, lowers the weighted part to the center of the racket, giving the player more control over their swing. This design is ideal for players who struggle to generate power themselves. By gradually lowering the weight, players can build muscle memory and improve their swing, potentially increasing the ball's speed during play.

The last concept, CROWN, was placed on the top part of the racket, but with the added flexibility for the player to position it in the middle or on either side. This design allows for customization, potentially benefiting different types of swings and providing the player with greater control.

Deliveroo challenged us to step beyond food delivery by creating a deodorant packaging concept for their target audience. The goal: design a compact, on-the-go solution for busy suburban parents juggling careers and family life. The first concept, Fresh & Light, offers a sleek 100 ml design for women, complete with Deliveroo’s signature branding and a practical semi-transparent cap.

The second concept takes a different approach with a flexible roll-on deodorant, mainly focussed on men. This 50 ml design is perfect for smaller bags, featuring a three-part construction: the body, roller, and cap. Unlike the spray version, this cap is less transparent to hide potential residue from the roll-on mechanism, maintaining a clean, discreet appearance. Both concepts are designed to seamlessly fit into the fast-paced lives of Deliveroo’s target audience while staying true to the brand’s values.

The client selected the first concept, so the retail-ready packaging (RRV) was designed for easy in-store display. It holds 11 deodorant units, with key information on the front, including the brand, deodorant type, and features like 48-hour protection. Made from a single piece of die-cut or sheet material, the RRV uses smart fold lines and overlaps, eliminating the need for extra fasteners. This makes assembly quick, efficient, and eco-friendly.

Inside the RRV, a rigid 45-degree angled flap ensures seamless functionality. As one deodorant is removed, the next is guided smoothly to the front. This eliminates the need for employees to manually adjust the products, keeping the display neat and ready for customers at all times.

The retail-ready packaging is shipped on a Euro pallet (800 x 1200 mm) with a maximum height of 2300 mm. The packaging size of 125 x 375 mm minimizes empty space during transport.

Each layer holds 18 packages, and with 13 layers stacked, a total of 234 packages fit on one pallet. Since each package holds 11 deodorants, a Euro pallet can carry 2,574 deodorant units. On an ISO pallet, this increases to 3,432 units.

In addition to retail stores, the deodorant packaging is designed to seamlessly fit into luxurious settings such as countertops, saunas, and beauty brands. Its sleek and stylish design makes it an ideal choice for high-end environments where both functionality and aesthetic appeal are important.

The deodorant's lifecycle scheme was also developed for Deliveroo. This covers every stage from material sourcing to disposal. The compact design ensures easy use and transport, while modular components like the cap and body can be separated for proper recycling. At the end of its life, the packaging is designed to leave a minimal footprint, aligning with Deliveroo’s commitment to sustainability.

The wallet provides easy access to one important card on the front and 6 cards inside.
Cash money and receipts can be stored inside as well.

FliP is already made from sailcloth, denim, and canvas,
but any sheet material is theoretically possible.

The wallet can also be made form (fish) leather. Fish leather comes from a large stream of residual waste and is an emerging, new material. It is up to ten times stronger than normal leather.

FliP can be bought at The Upcycle, located in Amsterdam.

The meal and packaging design was developed for Air Canada, inspired by the country’s stunning mountains. The individual meal trays come together to form a unified mountain range, reflecting Canada’s natural beauty. The airline's logo features a rising sun behind the mountains, further enhancing the connection to Canada's iconic landscape.

The meal trays also feature a mountain pattern on the outside, giving them a sturdy, earthy feel. Each meal component has its designated spot: the salad is placed on the left, the dessert on the right, and the warm dish in the center, with the cutlery positioned at the front. This organized layout creates a calm, familiar arrangement for passengers.

Eighty percent of the packaging is made from elephant grass (miscanthus), including the tray, cold and dessert lids, trays, and cutlery. The only exception is the warm tray and lid, which cannot be made from this material due to the high temperatures in the oven.

Each tray is designed to be nestable, allowing them to be stacked on top of one another, this maximizes storage efficiency.

Libelium Unit

The Libelium Unit is capable of controlling a wide range of sensors. It is powered from the bottom and features an antenna on the side for extended reach. The unit can be controlled remotely, and any compatible sensor can be easily added at any time, ready for immediate use.

The team

In collaboration with my talented colleagues, Jisse (on the left) and Romaike (in the center), we successfully concluded this project with a design that was selected as the winning concept by the client. Working together, we combined our skills and ideas to create a solution that stood out, and we were proud to see our hard work recognized.

Smart sensors

Sensors can be easily integrated into the Libelium Unit after installation. Small plastic covers are positioned at the bottom of the housing, each designed with a pre-marked area for drilling. Once the correct hole is drilled, the sensor is inserted and directed outward through the opening to begin taking measurements.